Yes. Kill the initiative.
The CPNB (the society for promoting Dutch books) always brings out the "book week gift" each year. Here in the Netherlands we have a "book week", specially promoting books and reading, and each person who buys a book then gets a small book for free. The "book week gift".
People who buy an ebook get nothing. Now a man decided to bring out the alternative ebook week gift in this week.
The CPNB is going to take steps against this initiative because "he is stealing the name 'book week gift'" and "it is bad that individuals try to make money of this". The person who brings out the ebook week gift is giving it away, so how is he making money off this?
The CPNB states that they plan to bring out an ebook week gift themselves, but that they can't get this done for 2011, because "this is a large and complex operation". With the current state of automation and wizards for everything computer, I sort of fail to see the problem, but they probably know better.
The person who made the ebook week gift probably cheated. He offered the CPNB several times to do this together, but the CPNB never responded to that.