Creating the impatient consumer
I'm sure you've all noticed how people want to have things faster and faster. You go on the Internet, hit your favourite outlet website, you click buy, and by the time the confirmation mail has reached you, you want it in your hand. Companies are catering to that. Amazon, for instance, is using drones to get stuff to the eager customer as soon as possible. After couriers for same day delivery, they now aim for…
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